Japan Market Entry
Clarify market structure, competition, customer needs and entry scenarios, with support for initial partner connections.
Learn moreGLOBAL CONSULTING & LEARNING
Connecting business ambition
and human potential
to the world.
Drawing on more than 20 years of hands-on experience in healthcare and digital fields, we connect Japan with the world—and ideas with execution.
- 20+Years in healthcare & digital
- 7Years in the U.S. · MBA
- 01→∞From development to market
Market Intelligence
Global Network
Global insight. Practical execution.
We connect business projects and human potential to the world through distinct, purpose-built services.
01 — ABOUT
Technology and markets. Businesses and people. Japan and the world.
Taking technology and business ideas global requires market understanding, the ability to connect different disciplines and organizations, and the discipline to move from concept to execution.
For individuals to step into the world, English must become more than knowledge: it must become the ability to communicate, understand others and act in real situations.
We help connect businesses and people taking on global challenges with practical capabilities and opportunities.
02 — GLOBAL CONSULTING
Connecting technology and business to the world.
With a focus on medical devices, healthcare and digital health, support extends beyond research and recommendations to decision-making, internal alignment, partner discussions and execution planning. Scope and team are confirmed for each engagement.
Market → Strategy → Execution
Turn evidence into decisions that move.
Medical Device Development
Connect product concepts, clinical needs, development strategy and commercialization roadmaps.
Learn moreMarket & Needs Research
Turn desk research, expert interviews, competitive analysis and market sizing into decision-ready insight.
Learn moreR&D and New Business Strategy
Connect technology seeds with market needs through evaluation criteria, roadmaps and internal alignment.
Learn moreGlobal Technology & Partner Search
Identify and assess global companies, universities and technologies, then support early partnership discussions.
Learn moreDigital Health & Medical Data
Define value hypotheses and market opportunities across EHR, RWD/RWE, AI and healthcare data services.
Learn moreEven if the challenge is not yet fully defined, start by telling us where things stand.
Discuss Consulting →03 — CONSULTING CASES
Close to the work—from concept through decisions and execution.
Our work spans Japan market entry, product development, R&D organization design, new-theme evaluation, physician interviews and talent outreach. The summaries below are presented within confidentiality limits.
CASE 01
Consulting case
Japan Market Entry Support for a Global Medical Device Company
We supported an initial Japan market entry assessment by organizing the market structure, stakeholders, needs and key entry considerations.
- Typical duration
- Several weeks to six months
- Fees
- By consultation
CASE 02
Consulting case
Development Advisory for an Implantable Medical Device
We provided development advisory support for an implantable medical device, including key development considerations and commercialization perspectives.
- Typical duration
- Several weeks to six months
- Fees
- By consultation
CASE 03
Consulting case
Medical Device R&D Organization Design for a Japanese National University
We supported the design of an organization, roles and decision-making approach for sustained medical device R&D at a Japanese national university.
- Typical duration
- Several weeks to six months
- Fees
- By consultation
CASE 04
Consulting case
New Medical Device Theme Advancement and Business Evaluation
We structured evaluation criteria for advancing or continuing a new medical device theme and supported market and business viability assessment.
- Typical duration
- Several weeks to six months
- Fees
- By consultation
CASE 05
Consulting case
Physician Interviews in Japan and the United States
We supported the design, execution and synthesis of physician interviews in Japan and the United States to clarify clinical needs and feedback.
- Typical duration
- Several weeks to six months
- Fees
- By consultation
CASE 06
Consulting case
Internship Recruitment Support for Students at a Leading Private University
We supported internship recruitment design and outreach to students at a leading private university in Japan.
- Typical duration
- Several weeks to six months
- Fees
- By consultation
Engagement duration: several weeks to six months
Timing and scope are planned around the challenge, required research and number of interviews. Fees are discussed individually after clarifying the engagement.
TYPICAL OUTPUTS
Outputs structured for decisions and action.
01
Market Analysis
Market structure, competition, TAM/SAM/SOM and growth drivers framed for decision-making.
02
Business Case
Explicit assumptions, sensitivities, risks and scenarios in a model teams can discuss.
03
Execution Roadmap
Translate strategy into milestones, decision gates, ownership and concrete next actions.
Confidentiality first
Client names, product names, undisclosed outcomes and confidential information are not published. Disclosure boundaries are confirmed for each engagement.
04 — GLOBAL LEARNING & COMMUNICATION
Build the confidence to step into the world.
Choose from one-to-one online instruction, in-person learning at a local school, and an app designed to support learning beyond lessons.
Learn → Communicate → Connect
From knowledge to practical capability.
01Available
Online Private Lessons
An experienced Japanese or international instructor is matched to each learner’s goals and needs, providing careful one-to-one instruction with materials selected to fit the learner.
- Specialist instructor matched to your needs
- One-to-one instruction
- Materials selected for your goals
- Japanese and international instructors
50 minutes every other week, from ¥9,900 per month (tax included)
Ask about online lessons →02Available
In-person Learning | MBB Yomiuriland
MBB Yomiuriland offers in-person lessons for children through adults, supported by international and Japanese instructors and adapted to age and level.
- MBB Yomiuriland School
- Children through adults
- International and Japanese instructors
- Lessons by age and level
See the MBB website for courses, fees and schedules
Visit the MBB website →03Coming Soon
English Learning App
An app combining practice, learning records, weakness analysis and instructor follow-up is currently in preparation.
- Practice exercises
- Learning records
- Weakness analysis
- Instructor follow-up integration
Currently in preparation
Currently in preparationONLINE OR IN-PERSONChoose the learning format that fits your goals.
HGProfile image: replaceable
05 — PRINCIPAL
Close to the work. Committed beyond the strategy.
Hiroki GotoGoTree Partners Principal
More than 20 years across healthcare and medical devices, including design and development, product launches, global technology scouting, business development, R&D strategy, digital health and medical data. Seven years in the United States and an MBA inform a hands-on approach to connecting Japan with the world, technology with markets, and ideas with execution.
- National Commendation for Invention — MEXT Minister Award
- 7 years in the U.S. · MBA
- EIKEN Grade 1 · TOEIC 920
- 20 years of business experience in English
To confirm: final profile photograph and publishable company, product and award details.
START A CONVERSATION
Let’s clarify the next step together.
Business & Project Inquiries
Markets, technology, R&D, new business and Japan market entry.
Discuss Consulting →English Learning Inquiries
Ask about online private lessons. In-person learning details are also available on the MBB website.
Discuss English Learning →